This Social GameWorks LLC Privacy Policy applies to all of our websites / services (referred to collectively as "Our Websites") on which it appears.

We are committed to protecting your privacy and take special measures to ensure the confidentiality of Personally Identifiable Information collected from or about you. This Privacy Policy explains how we collect, store and use such Personally Identifiable Information. ("Personally Identifiable Information" includes information that may identify you and can be used to contact or locate you in real life, such as your real full name, e-mail address, mobile telephone number, postal address or credit card information.)

Please read this Privacy Policy carefully. Your full acceptance of this Privacy Policy is a condition of your use of Our Websites (whether or not you are a subscriber). If you do not agree with this policy, or any part, you do not have permission to use Our Websites; your use of any of Our Websites is treated as an acceptance of the version of this policy in effect at the time of your use.

We may change this Privacy Policy at any time. Please check it whenever you return to the site. We will treat your continued use of Our Websites as acceptance of any changes from their effective date as shown above.

If you have any questions about this Privacy Policy, please contact us via email and do not use Our Websites until you are satisfied and can accept this Privacy Policy in its entirety. In this Privacy Policy, "SGW Products" comprises all versions of "BattleCellĀ®" and any other online game offered by Social GameWorks from time to time including all Social GameWorks websites used to play those games.

References to "Terminating" an account include all or any of: locking / suspending, temporarily banning or permanently banning the account.

Personally Identifiable Information that we collect and store
No Personally Identifiable Information is collected when you merely access the public areas of Our Websites.

We collect and store information that you voluntarily provide via forms or otherwise on Our Websites, electronic or other communications with us, communications between users of Our Websites, or information provided to our billing portions of Our Websites. You may opt-out of providing any such information by simply choosing not to engage in any one or more of the activities referenced in this paragraph, and hence choosing not to use that particular service.

For example:
  • To use many of the features of SGW Products you will need to open an account by providing a username, password, your name, and valid email address.
  • To receive notices and communications via third party messaging accounts, you must provide applicable user name(s) to your third party IM service account(s).
  • Conversations that you have through Our Websites are logged and stored on Social GameWorks' servers. Please be aware that any identifiable information that you disclose during such conversations may eventually be disclosed to the public in perpetuity.
  • To start a subscription for or purchase any SGW Product, you will also need to provide contact information including: your home address and payment details (such as credit card number and expiry date).
  • To make use of our customer support service you will need to access the customer support section using your username and password and supply information relating to your query via the online form.
  • To enable us to provide a better customer support service we may also ask you to provide contact information including: your name, email address, postal code and country, and to provide a number of security questions which we can use to verify your identity if you require assistance in the future. (Note that the questions and the answers you provide are up to you. You may opt-out of providing some of this information but it will limit the availability or effectiveness of our support service if you do.)
  • We may give you the option of supplying your email address so we can contact you in the future with email newsletters about our games, including new game features and special offers.

Children's privacy practices of Social GameWorks
We recommend that users of our websites who lack legal capacity ask a parent or guardian for permission before sending any information about themselves to anyone over the Internet.

If we become aware that we have retained or inadvertently disclosed any Personally Identifiable Information for any user under 13 years of age, it will be promptly deleted from our system to ensure the protection of the child's privacy.

What other information is collected and stored?
We use cookies, collect and store IP-addresses, alphanumeric IDs and other unique identifiers in order to identify specific computers that access Our Websites.

We generate and store logs indicating usage of Our Websites such as activity in our games and public and private chat communications. This includes monitoring play patterns and anti- tamper checks, which verify the correct internal operation of our software, and are designed to spot abusive or inappropriate activities.

We may track your use of certain features and areas of Our Websites to help us improve them.

If our client software stored on your computer detects a failure to operate as designed, it may send an automatic error report to our server to help us address the failure. This error report only includes information about the internal state of our own client software and which browser/java version it is running on. It does not include data from elsewhere on your computer and so does not include Personally Identifiable Information to us.

We store 'player preferences' and 'game settings' information to enable us to provide a better games service in which your activities and achievements are remembered in the game, and we conduct polls to find better ways of serving the needs of our users.

What happens to the information provided/collected?
The information we collect may be used:
  1. To process your payment for membership subscriptions or other goods or services ordered on Our Websites or to fulfill such orders.
  2. To provide our customer support service, and to verify any claims or requests you make if you use our customer support service.
  3. To enforce our Terms and Conditions of use, and prevent or detect hacking activities, security breaches or safety risks in connection with Our Websites.
  4. To send service announcements and messages (for example, a reminder sent to the members' messaging interface if a subscription payment is due or if member credit has expired)
  5. To aggregate information to generate anonymous statistics regarding use of Our Websites. We may share this anonymous information with our partners and advertisers. This is not linked to any personal information that can identify any individual person.
  6. For our own internal marketing and demographic studies, and to help us improve Our Websites.
  7. In the event of an actual or proposed (including as part of negotiations for any) merger, or business combination or sale of substantially all of our assets or a business operation to which such information relates, or as provided under bankruptcy or applicable insolvency laws or by the enforcement of equitable rights.
  8. To disclose information to the extent required by law, court order, as requested by other government, regulatory or law enforcement authority, to protect or assist in protecting our users, systems or the public, or to otherwise enforce legal rights as determined in our sole and absolute discretion.
  9. If you have authorized us, to send you email newsletters about our games, including new game features and special offers.
We care about protecting your privacy, and with the exception of the uses specified above, we will not sell, transfer, rent out, share or disclose your Personally Identifiable Information to other companies.

A cookie is a text-only string of information that a website transfers to a cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

Session cookies are temporary, and remain in the cookie file of your browser until you leave the site whereafter it is deleted. We use session cookies to enable us to authenticate users during game sessions.

Persistent cookies remain in the cookie file of your browser for a specific period unless deleted earlier by you. Cookies can help a website to arrange content to match your preferred interests more quickly. Most major websites use cookies. Cookies cannot be used by themselves to identify you.

We use persistent cookies to track your country (to enable us to provide country-specific content) and to track whether you entered Our Websites from a link on site of one of our business partners. Persistent cookies also allow you to login when you return to the site, by storing your login information on your own computer. Additionally we may use persistent cookies to store information about which adverts from our site have been displayed to you to help avoid showing the same one repeatedly or to provide more that we hope will meet your needs or interests.

Our advertisers also use cookies and other proprietary technologies to better determine your interests and how to provide better services and features that meet your needs or interests. For more information about this, see under "Third Parties" below.

You can remove or block cookies using the settings in your browser if you want to disable this convenience feature. Some features may not be available if you block cookies and in certain instances, you may not be able to use Our Websites. We therefore recommend that you enable cookies from us for at least the duration of your visit.

For more information about cookies, click here.

Third Parties
We may partner with third parties to provide certain services such as:
  • We may use external billing companies to securely process membership and/or other service payments. We share your billing information with such companies insofar as is necessary for the processing of your payment, or to prevent or detect fraud. These companies have agreed not to retain, share, store or use your Personally Identifiable Information for any secondary purposes.
  • We may supply your Personally Identifiable Information to third parties to enable them to fulfill your orders for SGW Products or other merchandise requested by you.
  • We may use advertising companies to provide and serve advertisements on Our Websites. These companies may use information (not including Personally Identifiable Information) about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about preventing this information being used by certain of these companies, please click here.
Please note that this Privacy Policy does not apply to websites or services of other companies or organizations to which we link or which link to us, or which provide goods or services to our users from their websites (such as co-branded, white label or affiliate sites, or sites selling SGW Product merchandise).

Safeguarding your Personally Identifiable Information
Be very careful before making or posting any communications on Our Websites. Certain information is visible to other players of the game including: public and private chat communications, the portrayal of your game persona and your account statistics. Players who include you on their friends list can see when you are online and accessing SGW Products.

If you have given your consent, we may provide your email address to our business partners so that they can send you emails with details of goods or services that may be of interest to you including information about special offers or promotions.

We will only collect Personally Identifiable Information to the extent we believe it reasonably necessary to serve our legitimate business purposes, and will protect it using the same level of safeguards we use to ensure the security, integrity and privacy of our own equivalent information. In addition, we will endeavor to ensure that third parties to whom we transfer any Personally Identifiable Information in accordance with this policy will agree to provide protection reasonably equivalent to that undertaken by us.

Note that while we strive to protect all Personally Identifiable Information, we have all heard of data breaches in well-respected financial and governmental institutions and we cannot ever fully guarantee that such breaches will not happen. We will inform you of any material data breaches that we discover that may compromise your Personally Identifiable Information.

Review, correction and deletion of information from our records
If you are concerned that any personal information (including Personally Identifiable Information) maintained by Social GameWorks LLC is not correct, or should you wish to have such information removed from our records, please follow these steps:
  1. Request in writing & contact details Please outline specifically your request. Your request should be one of the following:
    • Access to personal information we maintain
    • Modification of personal information we maintain
    • Removal of personal information we maintain

    You must provide full contact information for yourself including your physical postal address, email address and best contact telephone number, including international dialing codes.

  2. Proof of identity We require proof of identity in the form of picture ID in order to process any request for access, modification, and/or removal of personal information. This must be in one of the following forms:
    • a photocopy of a passport
    • a photocopy of a picture driving license
    The photocopied document must contain a clear picture of yourself with your full name.

You must complete all of the steps identified above in order for Social GameWorks LLC to process your request.

Where to send your request
Please send your data protection request, including full contact details and proof of identity to the following address:
    1200 WESTERN AVE #1208
    SEATTLE, WA 98101

We will respond within 30 days of receiving your request.